We partnered with Alyssa of Yassa Tattoo to create a brand system that could support Yassa Tattoo's evolution from a sought-after cosmetic tattoo studio into a lifestyle-driven beauty brand with future product expansion, education, and e-commerce at its core.
Brand Strategy
Brand Identity Design
Logo Design
Packaging Concepts
Digital Assets
Shopify Website Design and Development
Product Design
Project Scope of Services:
Brand Theme Song
Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.
Yassa Tattoo, Cosmetic Arts
Brand DNA, Packaging Design & Concepts
Project Info:
Yassa Tattoo was already making a name for itself as a rapidly growing cosmetic tattoo studio known for its hyper-realistic techniques, educational programs, and strong online presence. Founded by Alyssa ("Yassa"), the brand had built a loyal community while collaborating with creators and influencers across the beauty space, but it needed an identity that could grow alongside a much bigger vision.
Beyond appointments, Yassa was preparing for future product lines, education, and e-commerce; requiring a brand that felt as bold, artistic, and recognizable as the business itself.
Together, we developed a completely refreshed visual identity, a custom Shopify experience, and packaging concepts designed to extend the brand far beyond the treatment room. Every decision was made with scalability in mind, creating a cohesive system that could support future launches while maintaining the personality and confidence that had already attracted such a dedicated audience.
The result is a brand that feels equally at home in the beauty industry, on social media, and on retail shelves. Positioning Yassa Tattoo not simply as a cosmetic tattoo studio, but as a brand with room to expand into education, products, and a larger consumer experience.
