Set the ceiling.
Sainte Noire: a creative direction and design house
Based in NC, directing brands worldwide
Build your own lane.
There’s no competition in a league of your own.
We Are
A full-service creative direction house specializing in perceptive strategy, unexpected design, and one-of-one campaigns for culturally-fluent brands with exceptional taste, obsessive attention to detail, and an unrelenting desire to be known.
A Curated Selection of Work
Portfolio Pieces
Radhi Devlukia-Shetty
Brand Strategy
Brand Identity Design
Logo Design
Website Strategy
Packaging
Digital Assets
Creative and Art Direction
Brand Photoshoot Decks
Design Retainers
YASSA TATTOO
Brand Strategy
Brand Identity Design
Logo Design
Packaging Concepts
Digital Assets
Alinea Beauty Culture
Brand Strategy
Positioning
Brand and Content Pillars
Brand Messaging
Copywriting
Brand Identity Design
Logo Design
Digital Assets
Creative and Art Direction
Brand Photoshoot Decks
Design Retainers
KAREN KHUC
Brand Strategy
Brand Identity Design
Logo Design
Website Design
Website Development
Packaging
Physical Assets
Digital Assets
Creative and Art Direction
Brand Photoshoot Decks
Design Retainers
FOREVER GOLDEN JEWELRY
Brand Identity Design
Logo Design
E-Commerce
Packaging
Physical Assets
Digital Assets
Creative and Art Direction
The Sunroom School
Brand Strategy
Brand Identity Design
Logo Design
Website Design
Website Development
Physical Assets
Digital Assets
Creative and Art Direction
Brand Photoshoot Decks
There’s branding, then there’s world building. We specialize in the latter.
As a founder, your identity, taste, and worldview become the brand. To create staying power, you have to do more than visually entice a customer. You have to give them somewhere to come home to. Somewhere to land. A reason to get attached. A logo and website won’t do that. A well-thought-out and highly detailed brand world will. That’s what SN’s 4-part process builds.
Our Philosophy
(01) Excavation
Find the gap and identify your edge
(02) Strategy
Translate taste into direction
(03) Creative Direction
Design it, shoot it, make it unmistakeably yours
(04) World Building
Give your audience somewhere to belong
(02) Strategy
Translate taste into direction
(03) Creative Direction
Design it, shoot it, make it unmistakably yours
(04) World Building
Give your audience somewhere to belong
Sainte Noire® Client Reviews
Having Celeste on set wasn’t just a technical asset, she changed the energy of the whole day.
Celeste flew to Denver to be on set with me and my team for my rebrand production photoshoot. From the moment she stepped onto set, it was clear she brings something rare to each project. What struck me most was her attention to detail. Every choice she made was intentional, and it shows: my brand now reads as something cohesive and considered, not just a collection of pretty images. She has a gift for translating brand feeling and messaging into something visual.
RACHEL VELTRI
Not once did I second-guess whether we were getting the right content
When I did The Brand Campaign, Celeste went above and beyond, traveling across the country to be on set with me, and that alone was a weight off my shoulders. Instead of me stressing over the logistics, Celeste helped me handle every detail (down to a mid-shoot Home Depot run for supplies). Not once did I second-guess whether we were getting the right content, so I had the freedom to focus completely on the shoot itself. The day (and resulting gallery) was more creative than anything I would have pulled off alone, and I'm still using the content all the time.
MCKENNA LARGE
Brands with a clear vision and the conviction to back it
Led by founders who value creative risk, collaboration, and being a good-to-the-core human
Who we work with
SN selects clients based on character and fit, not industry. Whether you’re in beauty, fashion, food, tech, or creative services, we care about the founder leading the way. If your vision is as bold as your belief in your brand, your values precede every decision, and you refuse to look like anyone else in your industry, we’re in.
A creative direction house for creatives
Founded and led by Celeste Dial
Who we ARE
We’re multi-hyphenate creatives. Artistic experimenters. Bold thinkers uninterested in making ourselves easier to categorize.
Built on a decade in beauty, fashion, and design, we instinctively understand what someone is trying to create before words have fully formed around it. Then we shape those ideas into something that feels obvious in hindsight and unlike anything they would have known to ask for. We see what makes a brand worth building a culture around and find ways to amplify it instead of toning it down to fit an industry’s mold. Here, art and strategy work together, creating worlds that are exceptionally tasteful, entirely unexpected, and unmistakably true to the founders behind them. This is the world we built for ourselves. Yours is next.
