When Cameron partnered with Sainte Noire, Rune & Light had outgrown Etsy and was ready for a brand presence that reflected the quality and craftsmanship behind every piece. Together, we developed a refined visual identity and Shopify experience designed to elevate the customer journey while positioning the brand for long-term growth.
Brand Identity Design
Shopify Website and Store Design
Logo Design
Packaging Design
Launch Support
Brand Strategy
Project Scope of Services:
Brand Theme Song
Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.
Rune and Light by Cameron Dorsett
The Brand Campaign
Project Info:
Rune & Light is a woman-owned handmade jewelry brand founded by Cameron Dorsett, creating timeless, made-to-order pieces that blend vintage inspiration with modern craftsmanship. Built on a mission of helping women feel confident through quality materials, intentional design, and inclusive sizing, the brand has grown into a thriving direct-to-consumer business with thousands of loyal customers and a strong community across both Shopify and Etsy.
Today, Rune & Light serves a loyal community across both Etsy and Shopify, a reflection of the brand's continued evolution from marketplace seller to established e-commerce business. Cameron now sells wholesale as well, showing expansion beyond direct consumer sales.
From brand strategy and visual identity to website design and digital experience, every element was created to feel timeless, confident, and effortlessly feminine; building a foundation that could grow alongside the business as it entered its next chapter.
