Our work focused on translating a highly specialized manufacturing business into a website that felt clear, trustworthy, and easy to navigate without sacrificing the depth of information their customers rely on. From website strategy and user experience to visual design, creative direction and brand presentation, every decision was made with both technical buyers and long-term business growth in mind.
Creative and Art Direction
Shopify Website Design
Product and Services Strategy
Project Scope of Services:
Brand Theme Song
Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.
HMT Machine Tools
Brand Campaign, Creative Direction
Project Info:
HMT Machine Tools is a North American leader in precision industrial machinery, supplying advanced manufacturing solutions for the saw blade, knife grinding, and cutting tool industries. Since 2000, the company has built a reputation for technical expertise and long-term customer partnerships while serving manufacturers across the United States and Canada as the exclusive North American distributor for several globally recognized machine brands.
As HMT continued evolving its digital presence, they partnered with Sainte Noire to modernize the brand's online experience while preserving the technical credibility their industry expects.
The result is a modern digital presence that reflects the same precision, reliability, and expertise HMT has become known for, proving that thoughtful brand strategy extends far beyond lifestyle and consumer brands.
Photoshoot Direction
Our photoshoot package comes included inside of The Brand Campaign. We curate everything from outfits and brand themes, to shot lists and location sourcing. This allows our clients to enjoy the creation of their new brand while we handle all of the details that will make it truly come to life.
